Since 1 December 2016, Sönke Bruns as Family Head of Account Management at Scholz & Friends NeuMarkt will be taking over advising of the client Tchibo Non Food, among others.

Sönke Bruns named new Family Head of Account Management at Scholz & Friends NeuMarkt

After 15 years, Sönke Bruns (43) is returning to his roots. Bruns began his career in 1998 at Scholz & Friends NeuMarkt as Senior Account Manager. After roles at Bacardi Deutschland and Grey Worldwide, Bruns moved to DDB, where he was active for over nine years, advising such clients as Deutsche Telekom, Henkel Schwarzkopf, IKEA Austria and Tchibo Non Food first as Management Supervisor in Düsseldorf and later as Client Service Director in Hamburg.

Together with Executive Creative Director John Gloeden, Sönke Bruns will be leading the 45-strong team that, among other things, advises magazine and online activities for major client Tchibo Non Food. He will also be responsible for new business activities, following on Angela Kautz and reporting to Sven Jarck, Managing Director of Scholz & Friends NeuMarkt and COO.

“At Scholz & Friends I cut my teeth on the Tchibo client and learned the fundamentals of account management, not to mention taking my first steps in the advertising sector. It feels good to finally now return to those roots,” explains Sönke Bruns. “No other market segment is as multifaceted and challenging as retail,” he adds. “Highly sensitive markets with aggressive pricing tactics are confronted with constantly changing consumer behaviour and target groups. In the end, those brands prevail that achieve the best balance between branded communication and offer communication. I am looking forward to working together with our clients to do exactly that and achieve even more attractive positioning for them in their segment.”

“With Sönke at their side, our clients are in highly experienced, professional hands,” adds Sven Jarck, pleased. “He will advise them with a strong view to the future and continue to position them on the evolving market.”

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