Analogue and digital agenda setting
Scholz & Friends makes your brands and subjects relevant. To do this, we develop communication strategies that put your messages on the public agenda and employ all channels beyond paid media in addition.
Agenda setting, agenda surfing, agenda cutting – the PR experts at Scholz & Friends Agenda find the right way to get your messages into the media. We have particular expertise in the area of sociopolitical communication, which is becoming relevant for an increasing number of sectors. We identify the subjects that people consider important and connect them with the brands, products and positions of our clients. To achieve this, we use the instruments of classic press and media work as well as the digital opportunities provided by owned and earned media.
Award-winning PR expertise in strategy and implementation
Scholz & Friends Agenda has at its disposal an interdisciplinary and international team of consultants, in-house editorial staff, an events department and a unit for communication design with a focus on literature and infographics. At the Content Desk extending across Group offices, the PR consultants collaborate with the Orchestra of Ideas on integrated content strategies for our clients. Numerous examples of work by Scholz & Friends Agenda have been awarded German and international PR prizes, for example the International German PR Award, PR Report Awards (including for PR agency of the year), the Politikaward and the European Excellence Award.