Brand content in real time
Scholz & Friends stands for creativity with substance. Content marketing means producing content that is relevant for the target group and makes the sender visible online. We generate orchestrated content that is liked, shared and commented on.
From the Orchestra of Ideas to a live band: when it comes to content marketing, we work according to the editing principles of large media houses at a central round table, the Scholz & Friends Content Desk. Here, we analyse conversations in social networks 24/7 and determine topic clusters from an SEO perspective. Content developers from all disciplines produce the suitable creative and relevant content.
At the Content Desk, content that offers the users added value is created: entertaining clips, interesting facts, exciting images and – above all – moving stories. The content is generated in close cooperation with the brand and digital strategists as well as the digital media planners of Scholz & Friends. This is how we ensure efficient control of content marketing on the basis of target group insights and user data.