Scholz & Friends becomes Lead Agency for Reno
Scholz & Friends successfully won the account as lead agency for the RENO umbrella brand as well as its own-label brands in Germany, Austria, Switzerland, Hungary and Slovenia.
In fact, Scholz & Friends created the brand slogan “Die behalt’ ich gleich an” (I’ll just keep these on) still in use today back in 2004 for Germany’s second-largest shoe retailer. Now their collaboration is heading for a second round. Over the course of a strategy workshop, the team from Scholz & Friends NeuMarkt was able to convince RENO to again work together and give the brand a fresh charge.
Together with RENO, Scholz & Friends will develop a new brand strategy to be realised in a 360° communication campaign. The new brand presence is also to be augmented with a new corporate design.
“We are looking forward to working together with Scholz & Friends again. Together, we want to give our brand a new, inspiring freshness and focus even more on the customer in our communication measures. As we set great store by pursuing a holistic no-line strategy, eCommerce will also be expanded further. We want to ensure that our customers can comfortably shop at RENO no matter the channel,” comments Michael Stoll, Managing Director of RENO Schuh GmbH.
The team at Scholz & Friends NeuMarkt is also looking forward to their work with RENO. In 2004 and 2009, Scholz & Friends Hamburg advised the shoe specialists as lead agency. “That feeling when a shoe just fits perfectly – that’s the feeling we have with this new account and that’s the experience we’re going to create in the new brand presence,” reports Sven Jarck, Partner and COO at Scholz & Friends.
CLIENT: RENO SCHUH GMBH
Managing Director: Michael Stoll
Head of Marketing & E-Commerce: Edgar Mohnfeld
AGENCY: SCHOLZ & FRIENDS NEUMARKT
Managing Director: Sven Jarck
Creative: Robert Auer, John Gloeden, Erik Heitmann
Strategy: Maren Renken-Jens, Charlotte Wagner
Account management: Melanie Menger, Sebastian Gumbel