Scholz & Friends wins entire brand communication account of insurer IKK classic

New Business
Scholz & Friends wins entire brand communication account of insurer IKK classic

In a pitch process for the entire brand communication of IKK classic, full-service agency Scholz & Friends came out ahead. Work together with IKK classic will commence in June 2018 and is planned to cover the next four years. As early as the end of this year, a new branding is to be launched. The account comprises a new corporate design as well as 360° communication for Germany’s largest trade guild health insurance fund.

The expectations insurance customers have of their health insurer are changing. More and more, insurers need to position themselves not just as a provider of insurance in case of sickness but also as a partner in prevention and advocate of good health. Among other things, this is related to ongoing societal developments such as the trend toward self-optimisation and the increasing digitisation of many areas of life. IKK classic will be taking on these challenges via a new branding.

Scholz & Friends Düsseldorf will be supporting the trade guild health insurer in communicating the easy accessibility and growing digital orientation of its offerings that promote good health as well as giving the company’s evolution an emotional component.

“I am very pleased to have such a competent partner as Scholz & Friends Düsseldorf at our side to take on this exciting task. IKK classic has been a reliable partner of the skilled crafts since way back. Our customers’ needs are our top priority. Now we want to communicate these strengths through a modern brand strategy,” comments Thomas Sleutel, Head of the Market division at IKK classic.

Brigitte Fuchs, Managing Director Scholz & Friends Düsseldorf: “The German skilled crafts stand for strength in performance and customer orientation. And IKK is no different: we are translating this extraordinary philosophy based on partnership into a comprehensive new branding and are looking forward to bringing the brand’s new leadership drive to life.”

Brigitte Fuchs, Geschäftsführerin von Scholz & Friends Düsseldorf

Other News

PayPal Summer Games

14. June 2019

Sechs Wochen lang machen die PayPal Summer Games Lust auf Sommer und regen die Community zum Knobeln und Mitmachen an. Jeden Donnerstag ab 16.30 Uhr laden die Hosts Vreni Frost und Tarik Tesfu die Zuschauer zu 30 – 45 Minuten Live-Show auf der PayPal Deutschland Facebook-Seite voller Games und Table Talks, spannender Gäste und Summer-Lifehacks ein. Die Produktwelt von PayPal ist dabei immer präsent.

read more

ADC 2019: 27 nails and 3rd place in overall ranking

27. May 2019

Mit 4x Gold, 7x Silber, 16x Bronze und 22 Auszeichnungen schafft es Scholz & Friends auf Platz 3 im Gesamtranking des ADC 2019. Eine der erfolgreichsten Kampagnen des ADC war die „UmOrdnung“ für die Berliner Philharmoniker. Mit 4x Gold und 5x Silber belegt sie Platz 2 der bestdotierten Kampagnen 2019.

read more

Why German Feminists hide tampons in a book

16. April 2019

The young startup „The Female Company“ takes a stand against the unfair taxation of female sanitary products – by selling tampons hidden in a book. Thus, avoiding the controversial taxation of tampons as „luxury items“ – a discrimination of women, which is also happening in many US states. The Tampon Book, developed by the Agency Scholz & Friends, is now available on their Website.

read more