Scholz & Friends joins forces with VMLY&R
Creativity, technology and internationality are the focus of a new era
Going forward, Scholz & Friends Group and the Scholz & Friends holding Commarco, which additionally comprises the agencies deepblue networks, RessourcenReich and Blumberry,will be joining up with VMLY&R as strategic partner. This step redefines the Scholz & Friends/Commarco position within the WPP universe and starting immediately makes the group the agency group for VMLY&R in Germany and Switzerland.
Scholz & Friends is positioned as a strong independent brand partnered with VMLY&R with a view to leveraging creativity, technology and internationality in accord as the path of the future.
Frank-Michael Schmidt, CEO of Scholz & Friends Group and Scholz & Friends holding Commarco, comments: “The decision in favour of VMLY&R represents a strategic milestone in the development of our agency group. We have set our sights on together creating a new breed of network. With our great cultural affinity to one another as our foundation, we will be able to offer our clients new standards of quality in international and technological solutions. This new era starts today. We are greatly looking forward to working together with our new friends in Kansas City and all over the world.”
Jon Cook, too, Global CEO of VMLY&R, emphasises the commonalities between the two agencies: “We share the same values and the same passion for the future of our industry. This strategic alliance with Scholz & Friends is a great opportunity for our clients, and I am looking forward to being able to provide them starting immediately with a strong offering in Germany and Switzerland in the areas of brand and customer experience.”
The collaboration with VMLY&R is a decisive step forward in the internationalisation of Scholz & Friends. With its very strong positioning in North America, headquarters in Kansas City, and strong presence in Asia, VMLY&R is the ideal partner for international growth on the part of Scholz & Friends/Commarco clients.
Its some 7,000 staff at 60 locations worldwide enable VMLY&R to create a unique dovetailing of brand experience and customer experience to yield a holistic overall impression. Inspired by its motto of “We create connected brands”, the agency brings together the areas of strategy, experience design, emerging tech, platforms and engineering, and business transformation to do so. The agency’s creative campaigns also impressed the jury at Cannes in 2019, with the much-acclaimed “Keeping Fortnite Fresh” campaign for Wendy’s receiving the 2019 Grand Prix and the agency taking home a total of nine other Lions in bronze, silver and gold.
VMLY&R is a global agency specialised in engineering brand and customer experiences that optimally combine creativity, technology and culture to create networked brands. The agency employs some 7,000 staff worldwide and has offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore and Sydney. Clients of VMLY&R include Colgate-Palmolive, New Balance, Pfizer and Wendy’s, among others. VMLY&R is a part of WPP. www.vmlyr.com
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