Scholz & Friends NeuMarkt wins Audi Aftersales Marketing Account
Scholz & Friends NeuMarkt will be the new communication agency for Audi’s international aftersales marketing. The agency won the pitch with a team made up of automotive, B2B and digital experts. The account comprises creative development as well as realisation of marketing campaigns and materials for online and offline B2B and B2C communication.
Scholz & Friends NeuMarkt will be developing strategies, concepts and materials for international aftersales communication that present the Audi brand in the segments of customer service, original parts and original accessories. The communication will be framed by a digital-first and modular approach to ensure that each market can tailor the campaign to its specific needs and it can be implemented globally.
Chayne Brand, Head of Aftersales Marketing at AUDI AG, comments: “Scholz & Friends NeuMarkt really impressed us in the pitch with their terrific idea for the campaign and their broad-based team of experts from all disciplines. We are looking forward to our creative, productive work together.”
Sven Jarck, Managing Director of Scholz & Friends NeuMarkt, adds: “Aftersales is increasing in significance across a number of markets. We are looking forward to lending Audi our support internationally in this area through the contribution of strategically minded communication with strong sales orientation.”
Work for the collaboration has already commenced And the first results are expected to be presented in February.
AUDI AG stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik”. The Audi Group is one of the most successful automotive manufacturers in the premium segment. It is active in more than 100 markets and has some 90,000 employees worldwide. Audi Aftersales comprises operational topics like provision of up-to-date aftersales workshop technology, ensuring high-performance original-parts logistics and profitable operation of the Audi customer service centre. In addition, Audi Aftersales is responsible for the strategic
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