Scholz & Friends makes the artistic energy of the Berliner Philharmoniker visible
Pure joy in playing visibly permeates the newly presented preview of the Berliner Philharmoniker’s 2020/21 season. The visual concept for this year’s imagery as developed by Scholz & Friends features heat sensor images of the instruments played by the ensemble’s musicians.
The imagery concept of the Berliner Philharmoniker’s season preview, which is this year again from Scholz & Friends, showcases the combination of artistic power with physical energy. Be it a symphony, a string ensemble or a solo performance, though the powerful energy that enfolds between the musicians and their instruments is intuitively tangible to the audience, for traditional photographic media it is elusive. The energy produced in the making of music can, however, be made visible in a different way: together with the Fraunhofer Institute for Manufacturing Technology and Advanced Materials IFAM, Scholz & Friends and the Berliner Philharmoniker went looking for a different kind of photographic evidence. The extraordinary aesthetic of these heat sensor images opens up for viewers an entirely new perspective on the music itself. They give impressive visual evidence of the energy created in playing music and show where it is focused.
This year’s image concept is the newest iteration of a tradition of creative output from Scholz & Friends on behalf of the Berliner Philharmoniker which has been recognised by numerous international creative awards. Among others, the creation “ReArranged” was honoured with one gold and two silver Lions at Cannes and thus occupies place 17 on the Drum World Creative Rankings of most recognised campaigns of 2019.
Agency: Scholz & Friends
CCO/Managing Director: Matthias Spaetgens
Creative direction/art direction: Philipp Weber
Art direction: Sheryl Hartmann
Copy: Felix John
Account management: Yvonne Haupt
Film, radio, TV: Daniel Klessig
Photography, moving image, post-production: Heribert Schindler
Client: Berliner Philharmoniker
Natalie Schwarz, Head of Marketing
Kerstin Glasow, Director of Communications / Marketing / Sales
With technical support from the Fraunhofer Institute.
#WirBleibenZuhause: Scholz & Friends communicates the coronavirus crisis on behalf of the German Federal Ministry of Health15. April 2020
Since the outbreak of the coronavirus pandemic, the German Federal Ministry of Health has been advocating for protective measures and educating the public via a nationwide mobilisation and information campaign. In just a few days, the communication marked with the hashtag #wirbleibenzuhause (we’re staying home) successfully reached an audience of billions and garnered unparalleled support.read more
As part of its new strategic orientation, Scholz & Friends is today officially presenting its new corporate design. In addition to a modern look and feel, the agency’s new logo sets new digital accents as well. The creative linking of all elements of the agency name within the logo enhances international recognisability of the Scholz & Friends brand and ensures a striking visual impression online.read more
Die Scholz & Friends Group sowie die Scholz & Friends Holding Commarco setzen für die Zukunft auf VMLY&R als strategischen Partner. Damit definiert Scholz & Friends/Commarco seine Position im WPP Universum neu und ist ab heute die Agenturgruppe von VMLY&R in Deutschland und der Schweiz.read more