Scholz & Friends is best German Agency at London International Awards
Scholz & Friends wins 11 trophies at the London International Awards 2019 and is the best German agency: 4x Gold, 4x Silver, 3x Bronze, 5x Finalist. Scholz & Friends was also the best German agency at the Cannes Lions 2019 and the Clio 2019.
Our winning works at the London International Awards:
Berlin Philharmonics (Poster: Art Direction Campaign)
Berlin Philharmonics (Print: Art Direction Campaign)
The Tampon Book (Health & Wellness: Social Responsibility/Awareness)
Toppits Zipper Allzweckbeutel (Radio & Audio: Campaign)
Berlin Philharmonics (Design: Poster Campaign)
Berlin Philharmonics (Print: Use of Photography Campaign)
The Tampon Book (Design: Direct Marketing – Consumer)
The Tampon Book (Non-Traditional: Cosmetics/Toiletries/Pharmaceuticals)
The Tampon Book (Health & Wellness: Tone of Voice)
Berlin Philharmonics (Poster: Use of Photography)
Berlin Philharmonics (Radio & Audio: Original Music)
The Female Company: “The Tampon Book”
The Task: Caviar, Truffles and even oil paintings – in Germany many luxury goods are taxed with the reduced rate of only 7 percent while tampons and other female sanitary products attract the top value added tax rate of 19 percent. The so-called tampon tax provoked international protests in recent years and has already been abolished in countries like Canada and Kenya and even some US-States. However, in Germany, tampons are still taxed as luxury goods and politicians refused to act. The Female Company, an online shop, which sells organic female sanitary products wanted to take the lead in the feminist movement against the tampon tax.
The idea: We packaged tampons in a book and, thus, sold them with the lower tax rate of seven percent. In other words: We outsmarted the law with the law itself. But The Tampon Bookis much more than a smart packaging that hacked the German tax system. The Tampon Book contains 45 pages with bold illustrations and empowering stories about menstruation, taboo and feminism and promotes a petition which urges the German parliament to discuss the abolition of the tampon tax.
The solution: The first edition of the tampon book sold out in a day, the second edition in a week. We sent the book to 100 politicians and 100 influencers, many of whom shared our story on social media for absolutely free. Our trailer film on Youtube, Facebook and, most importantly, Instagram was viewed more than 10.5 million times – with a media budget of absolutely zero. Mainstream media, like Germany’s two largest TV Networks RTL and Pro7/Sat1 picked up the story, national newspapers like Berliner Zeitung and virtually every feminist blog in the German language reported on The Tampon Book. Within two weeks, the media pressure forced politicians from several oppositional parties to react and invite the founders of The Female Companyto join forces. Our petition got the necessary 150,000 signatures to urge the German parliament to discuss the abolition of the tampon tax.
Berliner Philharmoniker: “UmOrdnung” (ReArranged)
The task: In the summer of 2018, the Berliner Philharmoniker orchestra was faced with a challenge that was both artistic and commercial in nature. Between the departure of their principal conductor Sir Simon Rattle and the commencement of work with his successor Kirill Petrenko they had to cover an entire concert season without a principal conductor. How was this unusual season to be communicated to their discerning audience?
The idea: Take the vacancy behind the conductor’s stand as a creative opportunity. It then is not a source of anarchy or lack of direction; rather, it comes to represent new artistic freedom. We gave the change at the Philharmoniker a playful translation in the form of an artistic intervention under their own roof. Everything at the Berliner Philharmonie is rearranged.
The solution: Impressive sculptures, installations and spatial compositions are created from the house inventory. They are used on-site as temporary eye-catchers and form the visual umbrella for the entire season’s communication – from the preview to the concert posters and ads. They were thus able to give that unusual season an unmistakable face.
The TOPPITS ZIPPER BAG radio campaign is based on an extremely simple acoustic idea. We hear a voice clearly articulate a well-known dish. Like Chili con Carne. Then we hear a “Zip.” Bag closed. Now we hear the same words again – with a muffled sound as if it came from within the sealed bag. “Zip.” Open again. Now we hear the voice as clearly as before. Just as food kept in a TOPPITS ZIPPER BAG will taste as fresh as before!
Chili con Carne