Scholz & Friends Becomes Lead Marketing Agency for McDonald’s Germany
Scholz & Friends wins McDonald’s Germany creative and local store marketing business as a result of a multi-stage pitch over the course of many months.
A multidisciplinary team consisting of various Scholz & Friends Family units, including deepblue networks brought home the victory under the leadership of CEO Frank-Michael Schmidt and Chief Creative Officer Matthias Spaetgens.
Frank-Michael Schmidt, CEO Scholz & Friends
“We are pleased the trusting, substantial and inspiring cooperation we started to develop with McDonald’s during these intensive pitch months will now continue into the future as lead agency for the German market. Scholz & Friends will create a new agency unit, which is both tailor-made and flexible, for the great task of strategically and creatively developing the McDonald’s brand together. We are looking forward to the beginning of a new era.”
Matthias Spaetgens CCO Scholz & Friends
“McDonald’s is a great brand icon and it is a matter of the heart for us to work with them. The more we got know McDonald’s Germany in the past few months, the more we were inspired by its special culture, appreciation and humanity. We are grateful for the trust and are looking forward to the common path that lies ahead.”
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