New Opel campaign impresses with a bit of cheek and true SUV swagger
Ready for whatever comes their way, brand ambassadors Jürgen Klopp and Bettina Zimmermann put the pedal to the metal in the new Opel campaign for the SUV models Grandland X, Crossland X and Mokka X.
Why should the coveted benefits of SUVs only be available to a select few? Opel provides the answer with its range of SUVs that combine exceptional performance with exciting design and top-class features. True to its brand slogan of “The future is everyone’s”, starting immediately, there is no reason anyone should be without that SUV swagger. Be it a Grandland X, Crossland X or Mokka X – Opel has exactly the right SUV configuration for everyone.
Jürgen Klopp knows that too, famous for covering plenty of mileage in numerous campaigns for the brand as an authentic Opel fan with a constant wink. Many will still remember his wild jaunt through the mud behind the wheel of a Mokka X. There was just one small catch: the car wasn’t actually his. Rather, it belonged to the bewildered Bettina Zimmermann. Now the two are set to meet again, but this time everything’s a little different. In astonishment, the top coach is left standing when it comes to Bettina Zimmermann and the Opel SUVs’ features.
“We wanted spots as crisp and direct as the new Opel SUVs. And a Jürgen Klopp who, for once, is lost for words,” explains Wolf Heumann, Managing Director Creative Scholz & Friends.
“Sporty, elegant and very practical – these are our three top SUVs. Each one combines dynamic design with German precision and top innovations in its very own way. This creates real SUV feeling for everyone, and that is exactly what we show with our new Opel SUV campaign,” said Tobias Gubitz, Director Brand Strategy and Marketing Communications, Sales, Marketing & Aftersales.
The targeted communication tailored to country specifics will be launched in more than 50 of Opel’s markets as a modular 360-degree campaign through all channels, from TV to Internet, social media, print and out-of-home as well as the point of sale. In Germany, the campaign will start on 7 May.
CLIENT: OPEL AUTOMOBILE GMBH
Director Brand Strategy and Marketing Communications: Tobias A. Gubitz
Group Manager Brand Management, Strategy & Sponsoring: Giuseppe Fiordispina
Brand Manager | International Brand Management & Marketing Communications: Andreas Kaufmann
Asst Brand Manager | International Brand Management & Marketing Communication: Katrin Hinz
AGENCY: SCHOLZ & FRIENDS
Wolf Heumann (MD), Holger Lindhardt (ECD), Christian Fritsche (ECD), Arnulf Hahn, Matthias Rauber, Nicolas Egeler, Felix Umbach, Matthias Walbroel, Renée de Graaf
Dr Percy Smend (Managing Partner), Kathrin Stelzer (CSD), Bernd Batke, Christian Jäschke, David Kampmann, Marie Anderssohn
Carena Bongertz, Felix Popp
Film, radio, TV
Christoph Köhler, Katrin Habermann
Damaris Kuzminski, Tiina Kousa, Ken Young, Sergio Ruiz
Film production: CZAR
Director: Bart Timmer
Executive Producer: Christian Brox
Producer: Jim Lerch
Social media for film production: SNOOK
Post-production for film: NHB
Post-production for key visuals: 3DS
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