IWC Schaffhausen and Scholz & Friends embark on “The Longest Flight”

IWC Schaffhausen and Scholz & Friends embark on “The Longest Flight”

In August 2019, the two pilots Steve Boultbee-Brooks and Matt Jones will start their record-breaking flight around the world in a restored 1943 Spitfire. The luxury watch manufacturer IWC Schaffhausen will accompany “The Longest Flight” as partner and simultaneously release its new watch collection dedicated to the pilots and the Spitfire aircraft.



In an epic launch film with bold and striking images, Scholz & Friends shows the construction and maiden flight of the aircraft at the Boultbee flight school in the south of England, juxtaposed with images of the prototype construction for the new Spitfire watch collection at Schaffhausen.

“We tell the story of man and machine and how their perfectly dovetailed interaction makes great things happen,” comments Managing Director of Scholz & Friends Berlin Robert Krause.

“We paid special attention to the cinematic aspect of the film. The flight scenes were created entirely in camera without the use of CGI,” adds Jörg Waschescio, Creative Director at Scholz & Friends.

The film celebrated its premiere last week at the Salon International de la Haute Horlogerie (SIHH) in Geneva.


Client: IWC Schaffhausen
Chief Marketing Officer: Franziska Gsell-Etterlin
Head of Brand Communication, Digital Marketing & Media: Maurice Moitroux
Director Creative Center: Christian Knoop
Head of Brand Creation: Ralf Kostgeld
Strategic Brand Planner: Tom Scheuring
Producer: Daniela Berther

Agency: Scholz & Friends Berlin
Managing Director: Robert Krause
Creative Director: Jörg Waschescio
Copywriter: Alannah Stritch
Management Supervisor: Nina Stegmann
Account Manager: Julia Klemann
Film, radio, TV: Daniel Klessig

Production: who’s mcqueen Zurich
Executive Producer: Clemens Petersson
Line Producer: Micky Pearlmann & Stefan Girtanner
Director: Bugsy Riverbank Steel
DOP: Jann Döppert
Edit: Tenthree Editing & Brendan Jenkins
Colourist: Nadir Mansouri
Sound: DOLCE
Sound Supervision: Matthew Lawrenson
Sound Design: Aaron Taffel at GCRS
Music: Christian Menzel, DerSound
Production Design: Frederik Kunkel & Mark Connell
VFX: Robin Scheller, who’s mcqueen Zurich

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