PayPal Summer Games
The PayPal Summer Games ring in summer on Facebook – with influencers, trending topics and live games that are both entertaining and promote community interaction. Its “social media first” entertainment concept developed by Scholz & Friends was already trialled in the highly successful sister event, PayPal Xmas Games. The Christmas campaign achieved a reach of over 29 million.
Six weeks long, the PayPal Summer Games get people raring to go for summer and inspire the community to roll the dice and play along. Every Thursday from 4:30 p.m., hosts Vreni Frost and Tarik Tesfu invite viewers to tune in to a 30- to 45-minute live show on the PayPal Germany Facebook page. The show is packed with games, table talk, exciting guests and all kinds of life hacks for summer. The PayPal product world plays a role throughout: via live games and conversations with the hosts the show illustrates how simple PayPal P2P features like moneypool or sending money directly are and how essential for summer activities – like planning parties with friends.
Influencers as hosts
Vreni Frost has been hosting an own blog for nearly ten years that features lifestyle elements as well as sustainability content and social and societal topics. She has over 51k Instagram followers. Tarik Tesfu is a creator of YouTube content, among other things. His focus is primarily on societal and political themes, for instance addressing topics like racism and gender issues. Both personalities are thus well suited to the overall social media concept developed for PayPal by the Berlin agency, in which diversity, authenticity and inclusion play a central role.
Live show no. 1: ‘City experiences’
The first live show, held on Thursday, 13 June, was dedicated to the topic of ‘city experiences’ and was streamed from a suitably quirky Berlin rooftop terrace. In between the entertaining chat segments from hosts Vreni and Tarik, viewers had the opportunity to win PayPal credit in three different games. Who can guess what summer situation the emoji codes are depicting? And who can correctly predict which ice lolly will melt the slowest in the glaring summer sun to become the “last ice standing”? In the Rapid Summer lightening round the goal was to answer as quickly as possible all kinds of quiz questions about PayPal’s benefits. Viewers could participate easily simply by using the live stream’s comment function. Assessment of comments and announcement of the winners occurred within seconds thanks to the production team in the background.
Social media management: Mihai Zamfirescu (Social Media Director), Jana Huth (Account Director), Rosanna Collier, Julia Fröde, Malaika Ewald, Louise Stodtko, Mabinty Gbla, Kevin Hümmer
Art direction: Roberto Piazza, Roberto Vitiello
Motion design: Christoph Henschel, Bennet Kammel
Event management: Nikola Schütze, Henning Vana
Production: Benito Schumacher, Lina Hinze
Metagate: Alexander Siewert, Fabian Behrendt
Video-Content Agency: Red Pinata
Moderation: Vreni Frost, Tarik Tesfu
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