(Respect for doing
Strong attitude: toom Baumarkt celebrates all of Germany’s DIY enthusiasts.
Respect is today one of the most important values in our society. This concept strikes a chord especially with all those people seeking to achieve something with their very own hands. They want to be proud and boosted and supported in the DIY superstore for their project. In the toom brand campaign, this “respect” is made tangible and relevant.
To lend this attitude the necessary credibility, we do not show smooth advertising characters; rather, we show real people doing real work. The customer and their achievement are the focus of the campaign’s attention. We show them respect for their project – no matter whether they are renovating an entire club building or planning to get their flower bed shipshape. We motivate them through appreciation and esteem for tackling things. We are at the same time close to the person and on a par with them.
In addition to the image communication we restage the numerous strengths of the company. Bigger as well as smaller topics and unknown facets of the are issued. For example, special products and warranty services. Thereby we confidently communicate the true performances of the company and set strong accents.