Moving minds

Bombardier Transportation presents its international CR report.

Moving minds
 

Bombardier Transportation tasked Scholz & Friends Reputation with the conceptualisation and copy and creative implementation of the company’s 2014 international CR report. As the conceptual central idea, the company’s stakeholders with their expectations and requirements form the focus of the report. CR strategy, measures and success of Bombardier Transportation could be grasped quickly and were presented in an attractive way – via a clear structure, international case examples, emotional images and vivid infographics.

 

Valuable contribution to sustainable mobility

The CR report was designed in such a way that complex contents can be grasped quickly and connections are recognisable. Bombardier Transportation develops mobility solutions of the future – and the report shows how it manages to do this and the valuable contribution the company makes to society. The CR report is integrated into the international websites of Bombardier as a PDF.