Meister vs. Meister
Six against five million – Mercedes-Benz Transporter launches the Meister vs. Meister tournament, which sees the legends of German football challenge Germany’s skilled craftspeople.
The craftsmanship masters meet the masters on the ball on a level playing field. Mercedes-Benz Transporter sends an all-star team of legendary former Germany internationals on a masters tour going from one end of the country to the other. The team including World Cup winners from ’54, ’74 and ’90 with Horst Eckel, Sepp Maier, Jürgen Kohler, Andreas Brehme and Karl-Heinz Riedle also featured the European champions Mario Basler, Marco Bode and Hansi Müller.
Workshops could apply to take on the football legends and the stars then played against those chosen.
Over 1,000 workshops and 7,500 skilled craftspeople applied through Mercedes-Benz dealers or via meister-vs-meister.de. A total of 15,000 people came to watch the four games, events the respective regions will remember for years to come. There were over 640 TV, radio and press reports. From the initial phase beginning on 16 February to the campaign’s conclusion, the website recorded 177,217 visits and 740,181 page impressions. A film went viral and was watched more than 300,000 times. Sales of the Vito and Sprinter Transporters rose by 35%.