Download without fear
How to overcome consumer’s fear of high prices for mobile Internet
During several years telecom provider life:) has been used special platform called “life:) World of Communication” that has been embodied complicated telecom terms and tariffs as fantastic landscapes and creatures. Within the confines of this platform we have to promote a new tariff together with its main advantage – unlimited Internet.
Fluffy Megabytes as gameplayers
We have created a simple message that mobile downloading of large files is not scary anymore and produced a commercial spot with funny creatures – bunnies-megabytes.
Storytelling without any words
The campaign has become successful and close to consumers. The execution of TV spot has been highly evaluated and shortlisted by the jury of ad fests.