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Scholz & Friends Group

60 years of NATO
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My Ship
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TUI Cruises
Task
  • TUI Cruises is the latest product from TUI, becoming the new cruise holiday brand for the German market.
  • TUI Cruises closes the market gap in the volume segment of the booming cruise holiday market, providing a new target group with a 4-star service at affordable prices.
  • The target group, baby boomers - the generation born during the baby boom of the 1960s - are too young for classic cruises and too old for club cruise ships.
  • Task: Development and implementation of an orchestrated campaign for the launch (consumer and trade ads, CityLights, mailouts, online, catalogues, onboard signage and advertising media aimed at travel agents) of the TUI Cruises brand.
Conducting idea
  • Feel the magical power of the sea - with TUI Cruises.
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The Scholz & Friends Network
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Practive-proven marketing expertise, edited by Thomas Heilmann
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