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Scholz & Friends Group

Land of Ideas
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60 years of NATO
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Campaign in 27 countries
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Loewe Connect
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Loewe Connect
Task
  • Development of a campaign to launch the flat TV Loewe Connect.
  • This HDTV set can be connected up to the most various media, for instance a computer, digital camera, MP3 player or mobile phone, and can even access the computer via LAN or WLAN. Loewe is consequently the first manufacturer worldwide who is able to combine these options in just one set.

Conducting idea
  • The campaign motifs symbolise the perfect connection of digital media.
  • The image motif is consistently formed of one line. It begins and ends in the illustration of the TV set and is able to ideally and skilfully focus the observer's attention on Loewe Connect.
  • Illustration and photography embedded in clear structures visualise the brand attributes of Loewe: quality plus design and technical expertise.

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