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Scholz & Friends Group

Campaign in 27 countries

The future moving in

60 years of NATO

Image campaign for Baden-Württemberg














Baden-Württemberg
Task
  • Launched in 1999, the campaign is aimed at improving the state?s image to make Baden-Württemberg more appealing and attractive to multipliers, investors and opinion leaders.
  • The campaign has meanwhile become the best known, most popular and most effective state campaign ever in Germany.

Conducting idea
  • The success of the people of Baden-Württemberg lies in their humanity.

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