Strategic Competence Clever strategies for strong brands The Scholz & Friends Strategy Group Clever strategies for strong brands To make communication work it has to have a rock-solid strategic foundation. Everything Scholz & Friends does is based on a strategy that unites analysis and creativity. We define relevant, differentiated and fascinating brand ideas that are communicated across a broad array of media. The results are tangible - brand legends everyone is familiar with: "Jede Woche eine neue Welt" (A new experience every week) for Tchibo, "Ist die Katze gesund, freut sich der Mensch" (If the cat's healthy, the owner's happy) for Kitekat, "Wir können alles. Außer Hochdeutsch" (We are perfect. If you ignore our accent.) for the State of Baden-Württemberg,  "Die Kraft der zwei Herzen" (The power of two hearts) for Doppelherz, "Test the West" for West, "Fliegen zum Taxipreis" (Fly for the price of a taxi) for Hapag-Lloyd Express and "Dahinter steckt immer ein kluger Kopf" (There is always a clever mind behind it) for the F.A.Z. newspaper. top The Scholz & Friends Strategy Group The Scholz & Friends Strategy Group gives the agency a high calibre group of experts for strategic communication planning and brand consultancy. This group is responsible for a multitude of tasks, including brand analysis, brand positioning, brand architecture and innovation management. Our brand experts work across the entire network and they come from a wide variety of different disciplines and countries. The Group reports directly to Frank-Michael Schmidt, partner and member of the Board of Directors of the Scholz & Friends Group, who is rated as one of Europe's leading marketing consultants. This unique competence centre gives Scholz & Friends comprehensive expertise in virtually all markets and industries, as is impressively demonstrated by the large number of efficiency awards we have won in the past years. The Scholz & Friends Strategy Group also offers its services to businesses seeking only strategic consultancy and who are not clients of Scholz & Friends. top

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